Brazil Strategic

SEVEN LENSES · BRAZIL · CULTURE

Culture & Behaviour

A soft-power superpower — from football and samba to Bossa Nova and Brazilian cinema — shaping global culture with creativity, diversity, and national pride.

World Cup Titles

Most in world

FIFA

Music Exports

$340M

+28% YoY

ABPD

Tourism Revenue

$8.5B

+22% YoY

Embratur

Soft Power Rank

26th

+3 places

Brand Finance

Strategic Overview

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News & Intelligence

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